The simplicity of the post-exclamation, post-drop shadow logo has allowed for infinite variations via the regularly-changing Google Doodle. But the original logo featured an exclamation mark and a drop shadow that'll make you cry.
The uncluttered search page and no-frills logo are as much an element of Google's early success as its algorithms. The Google brand has thrived on minimalism even as the company explores ever more diverse avenues (its next move is “Ikea meets Lego”). Our re-styled versions demonstrate just how hot the square-and-concentric-circles brand burns. “That gave us a sense of what was burned in,” said Ian Spalter, head of design. When Instagram decided it was time to simplify and "flatten" its logo like everyone else, they asked every staff member to draw Rise's logo from memory. Rise's 2010 design followed the skeuomorphic design trend of the day, making the logo look like an actual Instamatic camera (actually a Bell & Howell). The polished version represented the app for five years.
Deadline met, he refined it over the next few months. Can the arches bear the strain? InstagramĬole Rise threw the old Instagram logo together in under 45 minutes. McDonald's is going through a big identity crisis lately, not least rebranding its Twitter handle in the style of South Korean boy band phenomenon BTS. But the versions that retain prominent arches demonstrate the power of a simple motif to conjure a brand's aftertaste in your mouth. The ghost of Speedee haunts the rock 'n roll quiffed burger boy of our 1950s pop art style McD's logo. Troubling because Speedee was both a burger and a chef. But when it was just the McDonald brothers in their shack with a fryer, they favored a jaunty comic script atop their then-mascot, the troubling burger chef, Speedee. It's hard to imagine McDonald's without the golden arches. But the Bauhaus version most clearly articulates Steve Jobs' vision: clear, artistic - a tool to amplify your abilities. Our art nouveau take on the Apple logo is not far from the brand's original 1976 artwork - a woodblock print of an apple gravitating towards Isaac Newton's head with the words “Apple Computer Co.” wrapped around it. However, designer Touraj Saberivand explains: "to make it look more like an apple and not some other round fruit, I did what one does with an apple.
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Or it could reference the forbidden knowledge of actually opening up a Mac to see how it works. It could reference Alan Turing, the gay war hero who invented " the computer" and who ate an apple laced with poison after the feds chemically castrated him.
There are many theories for that bite, though. The apple: so simple, you don't even need typography. Scroll on for a closer look at each brand logo. Playful renders popping out of the screen with more or less fidelity to realism. The grids, vector curves, clipart, and blocky fonts of 1980s computer graphics sprinkled with that weird '80s sense of glamor. Kitsch, comic-style pop culture references channeling 1950s Americana through Andy Warhol's eyes. Acid-colored patterns and stream-of-conscious lines that have bedazzled beholders since the 1960s. An avant-garde design school that favored functionalism, geometrics, and space. An elegant, sinuous, romantic style from the turn of the 20th century. But can it resist being dominated by one of graphic design's cornerstone styles? To find out - and provide a graphic design style primer - the team at Kapwing, has recreated six iconic logos in these six essential styles: Rather than choosing a graphic design style, they should wield a deep knowledge of the looks that have gone before and understand the connotations of those styles today.Ī strong logo can undergo a revamp without losing its essence. When a graphic designer begins a new logo, they balance the need for originality against the need for instant recognition. A logo should be eloquent, effortless, effervescent. If the consumer needs to think about it, it's dead in the water. Yet a logo needs to be light as a feather. And it should do all this without looking quite like anything else. The logo should hint at the product type and ooze the brand's spirit. 16 January 2022 Six Famous Logos Designed in Six Graphic Design StylesĪ brand's logo has a lot of heavy lifting to do.